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CPC is the acronym for "Cost Per Click," which is a click-through ad, which is billed per click. This method plus click-through rate limits can make it harder to cheat.
The cost per thousand people (CPM) refers to the average cost of advertising for each person who hears or sees an ad during the ad delivery process.
CPV is to issue no charge, clicks are not charged, but according to the amount of advertising, according to the number of intentional customers who browse to the website.
CPA (Cost Per Action) refers to the actual effect of advertising, that is, billing according to a valid questionnaire or order.